originally published at Sport - IGP Beauty
WADSWORTH, Ohio, May 9, 2023 (Newswire.com) - Foundation Wellness, the leading U.S. manufacturer of insoles and orthotics, has announced its acquisition of CURREX, a leading brand of insoles designed for athletes and active individuals. CURREX is the #1 brand in retail running stores across the U.S. and Germany. With the acquisition of CURREX, Foundation Wellness expands its product offerings and strengthens its position as a top provider of wellness solutions for individuals looking to live active and pain-free lives.
"We're thrilled to welcome CURREX and its leading brand of performance insoles to the Foundation Wellness family. CURREX has an impressive following of consumers who rely on their technically advanced insoles, and we believe that they are very complementary with our PowerStep #1 Podiatrist recommended insole line. With our shared passion for delivering exceptional products that improve the lives of consumers, we're confident that together, we'll continue to grow the CURREX brand in the U.S. and around the world," said Sean Williams, CEO of Foundation Wellness.
"Foundation Wellness is the perfect partner for CURREX, as they share our commitment to innovation, performance and customer satisfaction. We are confident that CURREX will continue to thrive with this partnership and are proud to have built the brand to where it is today," said Bjorn Gustafsson, CEO of CURREX.
About Foundation Wellness:
Foundation Wellness, based in Wadsworth, Ohio for nearly 90 years, offers wellness solutions and houses popular brands including PowerStep, Foot Petals, FLAT SOCKS, and Doctor Hoy's. PowerStep is the top orthotic insole recommended by Podiatrists, delivering proven pain relief and prevention. The company sells branded products to sports and specialty retailers, direct to consumers, and private label products to leading OEMs and distributors in foot care, orthopedic soft goods, safety, and military markets. For more information, visit https://www.foundationwellness.com.
About CURREX:
CURREX distributes high-performance insoles for athletes and active individuals, using innovative technology to tailor insoles to the user's specific needs. Founded in Hamburg, Germany in 2000, their products are trusted by professional athletes and coaches worldwide to improve performance, reduce injury risk, and enhance foot comfort. Visit their website at https://currex.us/ for more information.
Kayla Boyet
Vice President of Branded Marketing, Foundation Wellness
[email protected]
Original Source: Foundation Wellness Announces Acquisition of CURREX
The post Foundation Wellness Announces Acquisition of CURREX first appeared on RSVTV news.
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