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Founders of Nanato Media Win Medal for Best Business Book in International Latino Book Awards 2022
Recognized for its groundbreaking ideas on how to effectively engage with Hispanic audiences in the U.S., ‘Beyond Se Habla Español: How Lawyers Win the Hispanic Market’ was awarded a silver medal for Best Business Book in the 2022 International Latino Book Awards
Best Business Book Winners
Fragkouli and Levy at the International Latino Book Awards, in Los Angeles
AUSTIN, Texas – August 25, 2022 – (Newswire.com)
“Beyond Se Habla Español: How Lawyers Win the Hispanic Market” stems from the creativity and expertise of authors Natalie Fragkouli and Liel Levy, founders of the marketing agency Nanato Media based in Austin, Texas. The book addresses misconceptions about the ever-growing U.S. Hispanic market and empowers law firms to build digital marketing strategies that take cultural nuances into account.
The ceremony took place at Los Angeles City College on Aug. 19 and 20. As the largest award in the United States celebrating greatness in Latino literature, the ILBA honored 249 winners in 108 categories, including Fragkouli and Levy’s intellectual creation.
Fragkouli and Levy attended the ceremony in Los Angeles to receive the award. “We wrote this book to inspire consumer-focused attorneys to better engage their local Hispanic communities,” said Fragkouli during their acceptance speech.
In the book, Fragkouli and Levy discuss the value of a dedicated Hispanic audience and explain why law firms should consider a digital-forward strategy to connect with potential clients and remain relevant for years to come.
Topics covered in the book include:
● The five distinct communities within the Hispanic market and what makes each unique
● How to understand and properly use terms such as Hispanic, Latino/Latina, and Latinx
● Why trust and empathy are important to Latinx clients
● Why a digital-forward strategy is the most cost-effective approach to engaging with the Hispanic market thanks to widespread technology adoption
● How to run a successful PPC campaign that generates qualified leads with a high conversion rate
Fragkouli and Levy also announced their upcoming literary project during the ceremony. “The next title we are working on is to promote entrepreneurship among Spanish-speaking immigrants in the U.S.,” Levy said.
The ILBA is an initiative by Empowering Latino Futures (ELF) that celebrates Latino authors, translators, and illustrators for their books written either in English, Spanish and Portuguese. You can find the full list of this year’s winners here.
About the authors and Nanato Media
Natalie Fragkouli is an MBA with more than 10 years of experience serving firms that need help marketing to the Hispanic American demographic. Liel Levy grew up working in a family-owned business that became one of the country’s largest Hispanic legal brands. Together, Fragkouli and Levy co-founded Nanato Media with the goal of helping law firms run relevant, expert campaigns targeting local Hispanic markets. By leveraging the power of Nanato Media, law firms have access to their own team of multicultural marketers to execute cost-effective and successful efforts.
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Founders of Nanato Media Win Medal for Best Business Book in International Latino Book Awards 2022
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$30,000 Grant Program Aims to Build High School Students’ College / Career Decision-Making Skills
The Alliance for Decision Education will award the grants and support program implementation
Alliance for Decision Education
Alliance for Decision Education Logo
PHILADELPHIA – August 24, 2022 – (Newswire.com)
The Alliance for Decision Education, a national nonprofit spearheading a movement to have decision-making skills taught in K-12 schools, announced the launch of an 18-month grant program aimed at preparing high school students for life after graduation.
The grant – Planning Your Path: A College and Career Decision-Making Incubator – is for high schools that want to bring Decision Education into their classrooms by designing programs that broadly impact the way students make decisions about careers and college.
“This program aims to help students navigate one of the most challenging and important decisions in their young lives: What to do after high school?” said Alliance Director of Education Megan Roberts. “Empowering students with key decision-making skills and processes will help them form better decisions and make them feel more confident in their ability to do so.”
The Alliance, supported by two Nobel Laureates and leaders in nearly every industry, has been working since 2014 to build and coalesce the interdisciplinary field of Decision Education, which draws on concepts from psychology, neuroscience, behavioral economics, and decision sciences.
Through the grant program, each selected school will appoint a team of 3-5 staff members to lead work on their projects, take part in professional development, and receive coaching from an Alliance Education Manager. School teams are expected to learn about Decision Education throughout the grant period, and projects will eventually be shared with a national audience.
The application window opens on August 22 and closes on October 7. Awards will be made in late October.
Learn more and access applications here.
Media Contact
Lisa Popyk
Director of Communications
About the Alliance
The Alliance for Decision Education is a national nonprofit leading the growing national call to have Decision Education taught in schools across the country. Founded in 2014 and backed by some of the world’s leading experts in decision science and education, the Alliance fosters the understanding that better decisions lead to better lives and a better society. The Alliance is working with educators, academic and business leaders, families, and community members to raise awareness that today’s students need to learn the life-long skills of how to make decisions that will improve their work in the classroom and in their lives. Learn more and support the Alliance’s efforts at: AllianceForDecisionEducation.org
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$30,000 Grant Program Aims to Build High School Students’ College / Career Decision-Making Skills
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Dandymen Launches in Walmart Stores Nationwide
The men’s hair care collection debuts in over 700 stores in 49 states
Dandymen Collection at Walmart
Clarifying Shampoo, Clarifying Conditioner, Sea Salt Spray, Styling Paste and Grooming Clay available at select Walmart stores and on Walmart.com.
BENTONVILLE, Ark. – August 23, 2022 – (Newswire.com)
The Dandymen Collection, a men’s hair care line focused on the delivery of barber built products with quality ingredients, launched a curated collection in select Walmart stores across the United States and on Walmart.com in August.
“This collaboration is a really exciting opportunity because our business has grown up in Walmart’s back yard, so naturally our biggest dream has been to work with the retailer located here in our community,” stated Lucas Kemper, CEO and Co-Founder of Dandy Men, LLC. “We want to advance the offerings that men have in brick & mortar locations with the highest-quality products at the most competitive rates, and our collaboration with Walmart helps achieve this.”
As a globally recognized barber and international educator in the industry, Kemper has a deep understanding and passion for hair health. He co-founded Dandy Men, LLC with his two business partners Baxter Conley and Melissa Maltarich in 2020. The brand was born in his barbershop in Bentonville, Arkansas, with a commitment to customer education on hair health and the incorporation of safe and quality ingredients.
“We’ve eliminated the water-resistant chemicals that build up on the scalp to help alleviate clogged follicles and minimize the flaking that you often find caused by those ingredients,” Kemper said. “The products are light, with a great hold and wash out effortlessly.”
The Bentonville-based company’s exclusive launch with Walmart expands accessibility for existing and new customers by providing additional ways for the customer to shop. What was once a direct-to-consumer e-commerce and barbershop brand can now be easily found in Walmart stores across the country. The items now sold in select Walmart stores include a Clarifying Shampoo & Conditioner, Styling Paste, Grooming Clay and a Sea Salt Spray.
About the Dandymen Collection
The Dandymen Collection is a lineup of men’s hair care products that are formulated, tested, and signed off on by professionals in the industry for use on most hair types. We strive to improve scalp and hair health with quality ingredients. The items in our collection are refreshingly uncomplicated and allow our customers to achieve great-looking hair styles using products that feel like nothing but hold like something and wash out with ease. Learn more at dandymencollection.com.
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Dandymen Launches in Walmart Stores Nationwide
LaVie™ Mom Lactation Massagers Go Viral During Breastfeeding Awareness Month
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Touring a $79,995,000 Oceanfront Florida MEGA MANSION
On this week episode, we are in Delray Beach, FL touring an Italian Renaissance Revival style mega mansion with direct access to both the Atlantic Ocean and the Intracoastal waterway ! Follow us on Instagram @EnesYilmazer , @AyersWorld , @Jaysonk0312! Make sure to follow me on my 2nd channel: Enes Plus For any business inquiries […]
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