Year: 2022

With 55 million cord-cutters in 2022, connected TV (CTV) and over-the-top (OTT) advertising are not just a ‘nice to have’ but an essential part of a media strategy. The addition will give Bidtellect users access to new audiences, engagement, and strategy.

DELRAY BEACH, Fla. – September 7, 2022 – (Newswire.com)

In the United States, there are more video-on-demand subscriptions than people, with 340 million subscribers for over-the-top (OTT) services. Bidtellect, a leading demand-side platform and advertising technology company, announces the launch of a new CTV/OTT solution that connects brands with audiences where they are already consuming content and expands brands’ reach beyond linear TV.

Users will be able to leverage Bidtellect’s unique and unmatched performance bidding and optimization technology to seamlessly incorporate CTV/OTT into their media buying strategy. 

Benefits of Bidtellect’s solution include:

• Leveraging the company’s cost-efficient bidding capabilities, especially Automatic Algorithmic Rate Determination (AARDvark), which is now available in CTV/OTT.
• Streamlining the planning, trading and execution with Bidtellect’s world-class support.
• Powered by Context — leveraging Bidtellect’s industry-leading context-driven technology and metadata coverage across the entire supply ecosystem.
• Access to the largest CTV/OTT enabled SSPs and premium publishers.

Clients will be able to activate CTV/OTT directly through Bidtellect’s DSP through all service models, with the ability to optimize and target premium content categories across multiple goals and bid types, plus utilize Bidtellect’s capabilities like budget fluidity, pacing, bid shading, creative flighting and more for maximum campaign ROI. CTV/OTT with Bidtellect will give brands and advertisers the chance to gain new audiences and re-engage with existing audiences in a new, strategic, complementary way. 

Today, CTV/OTT advertising is an all but required component of a successful media strategy. With ⅔ of the US population projected to watch CTV content this year, eMarketer projects a 33.1% increase in CTV ad revenues for 2022, to $18.89 billion. Studies have proven most purchasing decisions are made at the household level, meaning the key to creating long-term customer connections is to deliver meaningful messaging to the members of the household. With Smart TV sales at record highs and linear TV audiences diminishing, CTV/OTT is the most engaging and cost-effective way to reach them.

“The way people access entertainment continues to evolve,” said Lon Otremba, CEO of Bidtellect. “In a sea of streaming choices, consumers want a knowledgeable voice to be a directional guide. Consumers are receptive – and expecting of – targeting and recommendations.”

One of the primary differences between OTT and CTV advertising is that OTT ads are typically served in the form of video ads within accessed video content. In contrast, CTV ads are usually served alongside apps that are installed on CTV devices or the device’s homepage itself. As a newer medium, advanced TV presents an evolving variety of monetization opportunities for advertisers willing to keep up.

“Our proprietary optimization algorithms are the smartest, most sophisticated in the industry and determine what creatives are driving results with audiences,” Otremba said. “Bidtellect utilizes a holistic approach to performance targeting that includes both contextual and audience models. Our range of proprietary contextual, targeting and optimization technology drives KPIs for more efficient delivery of ads.” 

To learn more about Bidtellect and its offerings, visit www.bidtellect.com.  

About Bidtellect
Bidtellect is a performance-driven DSP specializing in context-first optimization, cookieless solutions, and native programmatic. We pride ourselves in premium supply quality and optimizing down to the placement level, while offering deep campaign insights across a wide range of KPIs for our brand, agency, and trading desk partners. Bidtellect consistently outperforms competitors in nearly every head-to-head performance test thanks to industry-leading brand safety technology, premium supply quality, superior context capabilities, and proprietary bid factoring and optimization technology: delivering ads that work. To learn more, visit www.bidtellect.com.  

Media Contact

Madeleine Moench
[email protected]

Press Release Service
by
Newswire.com

Original Source:

Bidtellect Offers CTV/OTT Advertising Solutions for Improved Bidding, Targeting and Optimization

Recent release “Marsha’s Poetic Expressions of June’s and Stan’s Love and Life and Alzheimer’s” from Covenant Books author Stanton Berg presents a beautiful collection of poetry that discusses the difficult journey of losing a loved one to Alzheimer’s. Written by the author’s dear friend Marsha, these poems are inspired by the passing of the author’s wife and Marsha’s father.

FRIDLEY, Minn. – September 7, 2022 – (Newswire.com)

Stanton Berg, who enlisted in the Counterintelligence Corps and held a career in forensic science for over five decades, has completed his new book, “Marsha’s Poetic Expressions of June’s and Stan’s Love and Life and Alzheimer’s”: a stirring compilation of poems that explore the stages of losing a loved one after building an entire life with them, written by Berg’s dear friend Marsha, and collected for publication by the author.

“[I] first met Marsha several years ago when [I] published a special tribute to the caregivers around the world,” writes Berg. “Marsha read [my] tribute and also [my] reference to caregiving being God’s hands here on earth.

“Marsha, who lives in Texas and was once a schoolteacher there and a lady with great poetic abilities, had a father who came down with Alzheimer’s. [I] tried to assist Marsha with advice in the care of her father.

“Marsha, early on in [our] friendship, wrote two poems relating to caregiving and her father’s Alzheimer’s: ‘In Heaven, He Remembers’ and ‘His Hands.’ Being the prolific and excellent poet/poem writer that Marsha was, [I] set up a page on June’s Alzheimer’s website to collect and publish Marsha’s many poems. It is these many poems that now make up this book.”

Published by Covenant Books of Murrells Inlet, South Carolina, Stanton Berg’s new book will provide comfort to those with loved ones who have passed from or are currently suffering with Alzheimer’s. In a difficult time where one can feel isolated, Berg’s collection is aimed at helping readers understand they are not alone in their struggles.

Readers can purchase “Marsha’s Poetic Expressions of June’s and Stan’s Love and Life and Alzheimer’s” at bookstores everywhere, or online at the Apple iTunes Store, Amazon, or Barnes & Noble.

Covenant Books is an international Christian-owned and -operated publishing house based in Murrells Inlet, South Carolina. Covenant Books specializes in all genres of work that appeal to the Christian market. For additional information or media inquiries, contact Covenant Books at 843-507-8373.   

Press Release Service
by
Newswire.com

Original Source:

Author Stanton Berg’s new book, ‘Marsha’s Poetic Expressions of June’s and Stan’s Love and Life and Alzheimer’s’ is a beautiful tribute to departed loved ones

Recent release ‘LIFE PRINCIPLES FOR THE VOYAGE OF LIFE: Valuable Wisdom for the Maturing Adolescent’ from Covenant Books author Lee Selvage explores practical, everyday topics that many people encounter along the journey of life, such as love, sex, marriage, and money management.

ALABASTER, Ala. – September 7, 2022 – (Newswire.com)

Lee Selvage, a certified addiction counselor and licensed minister currently serving as an associate pastor in a small church, has completed his new book, “LIFE PRINCIPLES FOR THE VOYAGE OF LIFE: Valuable Wisdom for the Maturing Adolescent”: an engaging work that discusses how to take care of one’s body, avoiding drugs, making friends, and how to cope with the many changes that one experiences throughout life’s journey. The author offers valuable insight obtained through years of study and actual life experiences.

Author Lee Savage introduces his work, writing, “As I begin writing this little book for all the young boys and girls who are about to become teens, my life has advanced to its twilight. However, with all the twists and turns, obstacles and detours, it has been an interesting journey. There have been lots of happy years, but there have also been some sad years. Unfortunately, the sad years were created through my own mistakes and bad choices.”

He continues, “However, my goal for this piece of writing is to share wisdom and understanding with America’s youth as they begin this long but quick voyage we call life. It will seem to be a long journey; however, it will go by very quickly. So let me share with you some secrets, facts, and generally good advice about life that will help you if you learn and heed it. Perhaps it will prevent you from making a lot of the same mistakes that I and many others have made over the course of our lives.”

Published by Covenant Books of Murrells Inlet, South Carolina, Lee Selvage’s new book concludes with an ominous warning of what may possibly happen as the church age ends.

Readers can purchase “LIFE PRINCIPLES FOR THE VOYAGE OF LIFE: Valuable Wisdom for the Maturing Adolescent” at bookstores everywhere, or online at the Apple iTunes store, Amazon or Barnes and Noble.

Covenant Books is an international Christian-owned and operated publishing house based in Murrells Inlet, South Carolina. Covenant Books specializes in all genres of work that appeal to the Christian market. For additional information or media inquiries, contact Covenant Books at 843-507-8373.   

Press Release Service
by
Newswire.com

Original Source:

Author Lee Selvage’s New Book, ‘LIFE PRINCIPLES for the VOYAGE of LIFE,’ Answers Questions About the Christian Faith and How to Develop a Relationship With Jesus Christ

Recent release “Country Queen” from Covenant Books author Afi Jemima Maule-Israel is an encouraging children’s book paired with brilliant illustrations that depicts a little girl who, though she is poor, feels rich!

RIPLEY, Tenn. – September 7, 2022 – (Newswire.com)

Afi Jemima Maule-Israel, a performing artist of cultural narratives, has completed her new book, “Country Queen”: a delightful children’s book.

Maule-Israel shares, “Country Queen is a children’s story about a poor girl who felt rich. A story designed to encourage and promote positive self-esteem in young children who may or may not be from humble means.

From Country Queen’s story, Afi has created a Country Queen doll and a fruit fragrance line for young girls.”

Published by Covenant Books of Murrells Inlet, South Carolina, Afi Jemima Maule-Israel’s new book encourages and uplifts young children through her story, illustrations, and items to take into the real world. With a goal of creating positive self-image and encouraging children to embrace their path, this story is a gem for children from all walks of life.

Readers can purchase “Country Queen” at bookstores everywhere, or online at the Apple iTunes store, Amazon or Barnes and Noble.

Covenant Books is an international Christian owned and operated publishing house based in Murrells Inlet, South Carolina. Covenant Books specializes in all genres of work which appeal to the Christian market. For additional information or media inquiries, contact Covenant Books at 843-507-8373.   

Press Release Service
by
Newswire.com

Original Source:

Author Afi Jemima Maule-Israel’s New Book, ‘Country Queen’, is a Delightfully Uplifting Children’s Book About a Little Girl Who Felt Rich

Recent release “Caído del Cielo” from Covenant Books author Samuel Pastrana Meléndez is a captivating novel with an exciting plot that combines true facts with an action-packed love story within a romantic framework and international intrigue.

NEW YORK – September 7, 2022 – (Newswire.com)

Samuel Pastrana Meléndez has completed his new book, “Caído del Cielo”: an exciting work of historical fiction filled with action-packed international intrigue and a complex love story between the protagonists. 

Since his adolescence, author Samuel Pastrana Meléndez has always been attracted to the world of literature. In his early years, he satisfied his enthusiasm by writing religious dramas and short stories that were later performed on special dates in churches and public squares in some municipalities of Puerto Rico. However, his passion for literature was relegated to the background during his university studies and during his long and successful professional career as a banker. With the publication of his first novel, the author resumes his passion for literature. 

Published by Covenant Books of Murrells Inlet, South Carolina, Samuel Pastrana Meléndez’s new book invites readers to experience one of the most important events in the history of aviation, taking them into World War II and the following Cold War and depicting the serious consequences for international politics. 

Readers can purchase “Caído del Cielo” at bookstores everywhere, or online at the Apple iTunes store, Amazon or Barnes & Noble.

Covenant books is an international Christian owned and operated publishing house based in Murrells Inlet, South Carolina. Covenant Books specializes in all genres of work which appeal to the Christian market. For additional information or media inquiries, contact Covenant Books at 843-507-8373.   

Press Release Service
by
Newswire.com

Original Source:

Author Samuel Pastrana Meléndez’s New Book, ‘Caído Del Cielo’, is a Compelling Work of Historical Fiction Set During World War II and the Ensuing Cold War

PITTSBURGH – September 7, 2022 – (Newswire.com)

Fulton Books author Donald Marinelli, an educator and writer, has completed his most recent book “The Great Awakening: The Revelations of Connie Ann Valenti”:  a spiritual book that follows a woman who can only be described as a prophet.  

Marinelli writes this about the subject of his book, “Revelation is the term used to refer to the process by which The One, God, the Source, or a higher consciousness reveals knowledge of itself, its will, and divine providence to human beings—the revelations of Connie Ann Valenti. Her revelations encompass very detailed origins of all that exists spiritually and physically, clarification of the celestial hierarchy, history of humankind, the purpose of life and reincarnation, the roles and responsibilities of the protagonists and antagonists of the Old and New Testaments, the power of prayer, and the foretelling of Earth’s end-times.”

Published by Fulton Books, Donald Marinelli’s book brings readers into the mystic world of Connie Ann Valenti. He writes about her spirit and all the things that she has been blessed to see. Apart from being a wife, mother, and grandmother, Connie is also blessed with the power of spiritual revelations. Readers will be taken on a sacred and divine journey in this book and discover the truth behind many legends and folklore. 

Connie Ann Valenti’s earlier book, “The Story of Creation,” is the groundwork for this new book. Marinelli confirms much of the information provided in Connie’s first book. He also uncovers new powerful and mystifying revelations. Marinelli’s writing compels readers to follow along to understand who we are, what we are, and the meaning of our existence. 

Readers who wish to experience this inspiring work can purchase “The Great Awakening: The Revelations of Connie Ann Valenti” online at the Apple iTunes store, Amazon, Google Play or Barnes and Noble.

Please direct all media inquiries to Gregory Reeves via email at [email protected] or via telephone at 877-210-0816.

Press Release Service
by
Newswire.com

Original Source:

Donald Marinelli’s New Book ‘The Great Awakening: The Revelations of Connie Ann Valenti’ is a Look at the Life of a Woman Blessed With Spiritual Revelations